A comprehensive look at the fitness creator economy by the team at Fitt Insider.
We’re building the platform for the future of fitness and wellness, including:
<aside> 👉 Fitness professionals are unbundling from studios, cutting out the middleman and building digital, direct-to-consumer offerings.
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When gyms shuttered and the industry went digital, fitness professionals quickly pivoted to online training. Likewise, fitness-seekers followed their favorite instructors to social and video platforms — signaling a willingness to engage in and spend on new workout formats.
While much of the debate about COVID’s impact on the fitness industry has centered on whether or not to reopen gyms, and if exercising in-person can compete with on-demand options, little has been said about the role of the fitness professional.
Fitness professionals are waking up to the fact that they hold a disproportionate share of the value. Now, as consumer habits shift, and new digital tools emerge, the rise of the fitness creator will transform the industry.